November 7th, 2014 | Interview
1. Would you like to introduce more about Shankly Sports Group?
Shankly Sports was established by a trio of ardent Liverpool FC supporters, with the aim to deliver projects, which meet the values based on Mr Bill Shankly’s ethos of promoting football at the community level, while bringing happiness back to the society. We plan to continue his legacy through community projects that align with such a vision.
2. You guys seem to be Liverpool supporters; does Shankly Sports have any affiliation with Liverpool FC?
No, Shankly Sports is not affiliated to the football club or other organizations at this point of time. However, we garner the support of several local supporter’s clubs to reach out to more people who are more likely to share the same passion as us; football and community projects. This is how we promote our group and various activities currently in the pipeline.
3. What makes you started this group?
It all started out with a simple gesture and charitable initiative to give back to the society. The members of Shankly Sports visited an old folk’s home during the Chinese New Year of 2014, along with the distribution of oranges and red packets with a token sum.
The members felt great after such a meaningful project and the idea of combining passion for football and charity came up to us. Since then, we got ourselves involved with community / charity initiatives, especially those which are related to football.
4. So, what are your plans for long and short terms?
In the long term, we hope to achieve the vision of sponsoring Singaporeans playing in English Premier League, through ties with Liverpool FC or its academy. That would be an ultimate achievement for Shankly Sports.
However, a more realistic short to medium term target would be to promote the interest on football among the youth and kids, sowing the “seeds for the future”, in the hope that one day, they become professional footballers themselves.
We also hope to give chances and opportunities to kids and youth who have passion to play football but do not have the right resources for the appropriate training.
5. Are there any events you had done so far?
The most recent event is Jan Molby’s meet & greet session at COURTS @Tampines. We brought 10 kids up on stage to have a rare opportunity to meet the Liverpool legend. Together with Jan, they took a “class” photo and they are called The Shankly Kids.
Earlier on, we participated with Down Syndrome Association (DSA) on the World Down Syndrome Day by having a mini-game booth. We also invited various Liverpool supporters club to join in the buddy walk on that day. The responses from them are fantastic. Liverpool supporters definitely live up their slogan “You’ll Never Walk Alone”.
On top of that, we are also looking forward to hold our very first Shankly Cup. The negotiations are currently in the pipeline and more details will be released once things are firmed up.
6. What’s keep you going and motivated?
To see the kids enjoying themselves with the legends, and at our mini-game booth at DSA, with laughter; this made our day and motivated us to keep going.
7. If I’m interested (or anyone else), how do I join this group?
While we are still newly established, we are constantly on the lookout for suitable events to participate or opportunities to increase exposure for the group. We welcome volunteers for any charitable activities when required.
8. How should I reach you?
You can reach us via our Facebook page www.facebook.com/shanklysports or email to us at shanklysports@gmail.com. We are open to all suggestions and collaboration opportunities.